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What is STP (Segmentation, Targeting, Positioning) & How to Use STP Model?

What is STP (Segmentation, Targeting, Positioning) & How to Use STP Model?

STP is an abbreviation for segmentation, targeting, and positioning in marketing. These three fundamental processes define how marketers may identify the right customers, provide them with the proper messaging, and provide them with the information they want for effective targeting. Segmentation: To begin, marketers utilise marketing analytics to segment a target demographic based on preset criteria. The marketing department may decide to segment the audience based on demographics, geography, purchasing frequency, or even lifestyle factors such as hobbies. Targeting: After…

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